Investigación

Son varias las líneas de investigación en las que colaboro (gestión de la confianza en Internet, mobile marketing, turismo 2.0, redes sociales, marketing viral, CRM, estrategia, e-banking, gobierno electrónico, etc.). A continuación les señalo las principales aportaciones de los últimos años:

1. Guinalíu, M.; Marta, J.; Subero, J.M. (2012). “Social networks as a tool to improve the life quality of chronic patients and their relatives”, en Handbook of Research on ICTs for Healthcare and Social Services: Developments and Applications, Eds. Maria Manuela Cruz-Cunha y Isabel Maria Miranda , IGI Global. Clave (CL).
2. Casaló, L.; Flavián, C.; Guinalíu, M. (2012). “La construcción de lealtad en comunidades virtuales de marca”, Revista Europea de Dirección y Economía de la Empresa. In press. Clave (A).
3. Belanche, D.; Casaló, L.; Guinalíu, M. (2012). “Website usability, consumer satisfaction and the intention to use a website: The moderating effect of perceived risk”, Journal of Retailing and Consumer Services, Vol. 19, No.1, pp. 124–132. Clave (A).
4. Casaló, L.; Flavián, Carlos; Guinalíu, Miguel (2011).  “Observación y participación activa en comunidades virtuales comerciales: el caso del sector turismo”, Revista Española de Investigación de Marketing ESIC, Vol. 15, No. 2, pp. 113-134. Clave (A).
5. Casaló, L.; Flavián, C.; Guinalíu, M. (2011). “The generation of trust in the online services and product distribution: the case of Spanish electronic commerce”, Journal of Electronic Commerce Research, Vol. 12, No. 3, pp. 119-213. Clave (A).
6. Casaló, L.; Flavián, C.; Guinalíu, M. (2012). “Redes sociales virtuales desarrolladas por organizaciones empresariales: antecedentes de la intención de participación del consumidor”, Cuadernos de Economía y Dirección de Empresas, Vol. 15, pp. 42-51. Clave (A).
7. Belanche, D.; Casaló, L.; Guinalíu, M. (2011). “Fostering future purchase intentions through website interactivity: the mediating role of consumer trust”, Advances in Information Sciences and Service Sciences, Vol. 3, No. 5, pp. 210-219. Clave (A).
8. Belanche, D.; Casaló, L.; Guinalíu, M. (2011). “How to make online public services trustworthy”, Electronic Government: An International Journal. In press. Clave (A).
9. Casaló, L.; Flavián, Carlos; Guinalíu, Miguel (2011). “Antecedents and consequences of consumer participation in online communities: the case of the travel sector”, International Journal of Electronic Commerce. Vol. 15, No. 2, pp. 137 – 167. Clave (A).
10. Casaló, L.; Flavián, Carlos; Guinalíu, Miguel (2011). “Understanding the intention to follow the advice obtained in an online travel community”, Computers in Human Behavior, Vol. 27, pp. 622–633. Clave (A).
11. Casaló, L.; Flavián, Carlos; Guinalíu, Miguel (2010). “New members’ integration: key factor of success in online travel communities”,  Journal of Business Research. In press. Clave (A).
12. Casaló, Luis V.; Flavián, Carlos; Guinalíu, Miguel (2010). “Generating trust and satisfaction on e-services: the impact of usability on consumer behavior”, Journal of Relationship Marketing, Vol. 9, No. 4, pp. 247-263. Clave (A).
13. Casaló, L.; Flavián, Carlos; Guinalíu, Miguel (2010). “Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions”, Tourism Management, Vol. 31, No. 6, pp. 898-911. Clave (A).
14. Casaló, L.; Flavián, Carlos; Guinalíu, Miguel (2010). “Relationship Quality, Community Promotion And Brand Loyalty In Virtual Communities: Evidence From Free Software Communities”, International Journal of Information Management, Vol. 30, No. 4, pp. 287-376. Clave (A).
15. Casaló, L.; Flavián, C.; Guinalíu, M. (2010). “Some Antecedents and Effects of Participation in Spanish Virtual Brand Communities”, International Journal of Web Based Communities, Vol. 6, No. 1, pp. 25-42. Clave (A).
16. Flavián, Carlos; Guinalíu, Miguel; Iguacel, Isabel (2010). “Entertainment and Informational Aspects as Precursory Factors of Attitudes and Behavioral Intentions in Mobile Advertising Environments”, Communications of the IBIMA, Vol. 2010, http://www.ibimapublishing.com/journals/CIBIMA/2010/130147/130147.html. Clave (A).
17. Belanche, D.; Casaló, L.; Flavián, C. y Guinalíu, M. (2010). “Online social networks in the travel sectors”, International Journal of Electronic Marketing and Retailing, Vol. 3, No. 4, pp. 321- 340. Clave (A).
18. Casaló, L.; Flavián, C. y Guinalíu, M. (2008). “Fundaments of trust management in the development of virtual communities”, Management Research News Journal, Vol. 31, No. 5, pp. 324-338. Clave (A).
19. Casaló, L.; Cisneros, J.; Flavián, C.; Guinalíu, M. (2009). “Determinants of Success in Open Source Software Networks”, Industrial Management & Data System, Vol. 109, No. 3-4, pp. 532-549. Clave (A).
20. Casaló, L.; Flavián, C.; Guinalíu, M. (2008). The role of satisfaction and website usability in developing customer loyalty and positive word-of-mouth in the e-banking services, International Journal of Bank Marketing. Vol. 26, No. 6, pp. 399-417. Clave (A).
21. Casaló Ariño, Luis Vicente; Flavián Blanco, Carlos; Guinalíu Blasco, Miguel (2008). “Towards loyalty development in the e-banking business”, Journal of Systems and Information Technology, Vol. 10, No. 2, pp. 120-134. Clave (A).
22. Casaló, L.; Flavián, C.; Guinalíu, M. (2008). The role of blogs on a successful political branding strategy, en Contemporary Topics on eBranding, Eds. Subir Bandyopadhyay, IGI Global. Clave (CL).
23. Casaló, L.; Cisneros, J.; Orús, C.; Guinalíu, M. (2008). Effects of a virtual citizen community: the case of Expo Zaragoza, Electronic Government, an International Journal, Vol. 5, No.2, pp. 131 – 145. Clave (A).
24. Casaló, L.; Flavián, C.; Guinalíu, M. (2007). The Role Of Participation In Virtual Brand Communities On Consumer Trust And Loyalty: The Case Of The Free Software, Online Information Review, Vol. 31, No. 6 pp. 775-792. Clave (A).
25. Casaló, L.; Flavián, C.; Guinalíu, M. (2007). The Role Of Security, Privacy, Usability And Reputation In The Development Of The Online Banking, Online Information Review, Vol. 31, No. 5, pp. 583-603. Clave (A).
26. Casaló, L.; Flavián, C.; Guinalíu, M. (2007). The role of trust, satisfaction and communication in the development of participation in virtual communities, en Knowledge Management and Virtual Organizations: Networking and Possibilities”, Eds. Dr. Cesar Camisón, Dr. Daniel Palacios, Dr. Fernando Garrigós, Dr. Carlos Devece, Idea Group Inc. Clave (CL).
27. Cristobal, E., Flavián, C. Guinalíu, M. (2007): “Perceived e-service quality (PESQ): measurement validation and effects on consumer satisfaction and website loyalty”, Managing Service Quality, Vol. 17 No. 3, pp. 317-340. Clave (A).
28. Casaló, L.; Flavián, C.; Guinalíu, M. (2008). “The Role of Usability and Satisfaction in the Consumer’s Commitment to a Financial Services Website”, International Journal of Electronic Finance, Vol. 2, No.1, pp. 31 – 49. Clave (A).
29. Casaló, L.; Flavián, C.; Guinalíu, M. (2008). “The Role of Perceived Usability, Reputation, Satisfaction and Consumer Familiarity on the Website Loyalty Formation Process”, Computers in Human Behavior, Vol. 24, No. 2, pp. 325-345. Clave (A).
30. Casaló, L.; Flavián, C.; Guinalíu, M.; (2006): M-Government Initiatives at the Local Level: The Case of Zaragoza, en Mobile Government: An Emerging Direction in E-Government, Ed. Dr. Kushchu, Idea Group Inc. Clave (CL).
31. Casaló, L.; Flavián, C.; Guinalíu, M.; (2006): Trust: Key Concept In The Development Of Virtual Communities, en Encyclopedia Of Networked And Virtual Organizations, Eds. Goran D. Putnik & Maria Manuela Cunha, Idea Group Reference. Clave (CL).
32. Flavian, C.; Guinaliu M. and Torres, E. (2006). How bricks-and-mortar attributes affect online banking adoption”, International Journal of Bank Marketing, Vol. 24 No. 6, pp. 406-423. Clave (A).
33. Casaló, L.; Flavián, C.; Guinalíu, M. (2007). “The influence of satisfaction, perceived reputation and trust on a consumer’s commitment to a website”, Journal of Marketing Communications, Vol. 13, No. 1, 1–17. Clave (A).
34. Flavián, C.; Guinalíu, M. (2006). “Consumer Trust, Perceived Security, and Privacy Policy: Three Basic Elements of Loyalty to a Website”, Industrial Management & Data Systems, Vol. 106 No. (5/6), pp. 601-620. Clave (A).
35. Flavián, C.; Guinalíu, M.; Gurrea, R. (2006). “The influence of familiarity and usability on loyalty to online journalistic services: the role of user experience”, Journal of Retail and Consumer Services, Vol. 13, pp. 363-375. Clave (A).
36. Flavián, C.; Guinalíu, M. (2007). “Un análisis de la influencia de la confianza y del riesgo percibido sobre la lealtad a un sitio web: el caso de la distribución de servicios gratuitos”, Revista Europea de Dirección y Economía de la Empresa, Vol. 16, No. 1, pp. 159-178. Clave (A).
37. Flavián, C.; Guinalíu, M. (2006): Virtual Communities and E-Business Management, en Encyclopedia of E-Commerce, E-Government and Mobile Commerce. Ed. Mehdi Khosrow-Pour. Idea Group Publishing, Inc., pp.1164-1168. Clave (CL).
38. Flavián, C.; Guinalíu, M.: Torres, E. (2005): The influence of corporate image on consumer trust. A comparative analysis in traditional vs Internet banking, Internet Research: Electronic Networking Applications and Policy, Vol. 15 No. 4, pp. 447-470. Clave (A).
39. Flavián, C.; Guinalíu, M. (2006): La confianza y el compromiso en las relaciones a través de Internet. Dos pilares básicos del marketing estratégico en la Red, Cuadernos de Economía y Dirección de Empresas, Vol. 29, pp. 133-160. Clave (A).
40. Flavián, C.; Guinalíu, M.; Gurrea, R. (2006): The role played by perceived usability, satisfaction and consumer trust on website loyalty, Information & Management. The International Journal of Information Systems Applications, Vol. 43 No. 1, pp. 1-14. Clave (A).
41. Flavián, C.; Torres, E.; Guinalíu, M. (2004): Corporate Image Measurement: A further Problem for the Tangibilisation of Internet Banking Services, International Journal of Bank Marketing, Vol. 22, No. 5, pp. 366-384. Clave (A).
42. Flavián, C.; Guinalíu, M. (2005): The influence of virtual communities on distribution strategies in the Internet, International Journal of Retail & Distribution Management, Vol. 33, No. 6, pp. 405-425. Clave (A).
43. Díaz, Vidal; Flavián, C.; Guinalíu, M. (2004): Encuestas en Internet: algo más que una simple versión mejorada de la tradicional encuesta autoadministrada, Investigación y Marketing, Vol. 82, pp. 45-56. Clave (A).
44. Flavián, C.; Guinalíu, M. (2007): Desarrollo y validación de escalas de familiaridad, reputación y lealtad en las relaciones a través de Internet, ESIC-Market, Vol. 126, pp. 157-222. Clave (A).
45. Flavián, C.; Guinalíu, M. (2005): La comunidad virtual en la nueva gestión empresarial, Investigación y Marketing, Vol. 86, pp. 39-47. Clave (A).
46. Flavián, C.; Guinalíu, M. (2004): La Comunidad Virtual: factor Clave del Éxito de Algunos Negocios En Internet, Boletín Económico de ICE, Vol. 2794, pp. 21-32. Clave (A).
47. Flavián, C.; Guinalíu, M. (2005): Virtual community: a model of successful business on the Internet, en Advances in Electronic Marketing. Ed. Irvine Clarke III and Theresa B. Flaherty. Idea Group Publishing, Inc., pp. 270-286. Clave (CL).
48. Flavián, C.; Guinalíu, M.; Gurrea, R. (2005): Influencia de la usabilidad percibida sobre la confianza de consumidor hacia un sitio web, en Investigaciones Avanzadas en Internet, Eds. Gutiérrez Arranz, A.M. y Sánchez Franco, M.J., Pirámide, pp. 279-309. Clave (CL).

(A): artículo en revista de investigación

(CL): capítulo en libro de investigación