Foto: Cherp.us

Igual estoy dando una idea de negocio que debería guardarme para mí. Si alguien se hace rico con esto que se acuerde de este humilde profesor…

Tenía que llegar, como ellos mismos dicen. Se trata de Cherp, una de las primeras, quizá la primera, agencias de marketing especializadas en Twitter. Branding, marketing, consultoría e integración son los servicios que ofrece la compañia creada por Matthew Tharp (parece que buscan gente) y que tendrá que apañárselas para convencer a los clientes de que se puede crear marca en 140 carácteres. Sólo por eso merecen un aplauso. Matt justifica la creación con las siguientes palabras:

“As with any new form of media, social networking, (or more broadly social media) has brought a new opportunity to marketers. I think this movement of participant media or consumer generated content like YouTube, podcasting, video podcasting, lifestreaming and others, signals an amazing wave of interaction on the part of consumers. No longer do we sit in front of our TVs or Nintendos while someone else entertains us – consumers have decided to get involved in media, which creates a wonderful but scary opportunity for brands and marketers.

Brands have a tendency to hold very closely that which they value most, their message, and keep consumers at a distance. However, web 2.0 has shown us that technology will no longer hold the consumer back. Twitter was one of those concepts that seemed silly at the beginning but is starting to create a rumble of interest in brands and consumers alike. I jumped on Twitter early, not because I thought it was the next big thing or that I would somehow align my career to it but because I needed something to do with my Blackberry besides work. Here was this powerful little phone/device, but it wasn’t very much fun. I had signed up for Twitter and thought, why not fiddle around with it on my phone. About 10 tweets later I was hooked.“

¿Alguien en castellano se anima?